Sales and Marketing Go Hand in Hand - Julia Becker Collins - Episode #37

Julia Becker Collins is the Chief Operating Officer at Vision Advertising that specializes in inbound marketing programs.
Vision advertising is a woman-owned, women-run organization that aims to build an economy of equal wealth and opportunity.

 

Discussion Points:

• What myth or bogus strategy do you want to bust? 2:28
• What do sales and marketing people need to do to make them work together as a team? 4:28
• What are those things that you recommend people to do as a part of the nurturing program to move the leads forward in the pipeline? 12:48
• How do you keep the team motivated? How do you guys function? 18:05
• Tell us more about your hiring process. 25:52
• What is the biggest mistake you made as an agency owner? 30:08
• Tell us a little bit about how you got into this business. 38:20
• What keeps you up at night? 44:42

 

Takeaways 

• Sales and marketing teams need to understand that in order to succeed, they need to be holding hands.
• We have two things that are superpowers. One is how we communicate. And it's both internally with the team and externally with our clients. And the other is being transparent, honest, and open.
• The best way to understand working for Julia and vision advertising is to get comfortable with being uncomfortable.
• You should always say what you're thinking, but you're always gonna get feedback!
• Setting employees and clients up for success is the goal and to do that you need to communicate clearly.
• When you have a new hire, the biggest challenge is to make sure they know what they're supposed to do.
• I don't like being the smartest person in the room. I don't want to know everything. I want to hire people that know more than I do. So I might know the most about leadership, but somebody on my team is gonna know way more than me about graphic design, SEO or presenting a live webinar for that matter.
• If you are a marketing agency, and you're not doing your own marketing, create a marketing plan like we did for our own agency, and start marketing yourself and prioritizing yourself as a client.

 

Links 

• LinkedIn: https://www.linkedin.com/in/julia-becker-collins/
• Twitter: https://twitter.com/JuliaRivka
• Instagram: https://www.instagram.com/juliarivka/
• Company LinkedIn: https://www.linkedin.com/company/vision-advertising/
• Website: https://www.vision-advertising.com/
  

Busted Myths:

• The relationship between sales and marketing should be siloed.