Why People Don’t Care When You Talk About Your Brand (And How to Change That)

2024-05-07

Why People Don’t Care When You Talk About Your Brand (And How to Change That) Find it hard to talk about your brand in a way that makes people care? You’re not alone! But regardless if you’re pitching to investors, raising brand awareness on a podcast, or delivering a keynote, how you package your information matters - a lot! In today’s episode, Daniel and Helena break down the anatomy of a memorable talk, including how to integrate brand storytelling to keep people engaged from the get go. Topics include:

Why People Don’t Care When You Talk About Your Brand (And How to Change That)

Find it hard to talk about your brand in a way that makes people care? You’re not alone! But regardless if you’re pitching to investors, raising brand awareness on a podcast, or delivering a keynote, how you package your information matters - a lot!

In today’s episode, Daniel and Helena break down the anatomy of a memorable talk, including how to integrate brand storytelling to keep people engaged from the get go.

Topics include:

How to craft an engaging origin story
How to deliver information packaged as an experience
How to use the Hero’s Journey framework to talk about your brand
The anatomy of a TED talk, and how you can steal this formula for your pitches, keynotes, etc.

And more.

Connect with the hosts!

Daniel - MapScaping.com

Helene - Tales.co.nz

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