Digital transformation: the secrets of success

For companies losing market share but lacking the insight to work out why, rethinking their use of technology and data analytics might help to uncover where things are going wrong. But before jumping into a big transformation project, organisations should start by looking outside for inspiration.

Drawing on her experience as digital leader at IBM, author and inventor Lindsay Herbert reveals her thoughts on best practice when it comes to digital transformation, including her five-stage plan for success.