Episode 85: Entertainment’s Social Responsibility

Featuring Marketing Executive; Royce Wolfe. He's a former Journalist for Fortune Magazine and Marketing Executive for the 1996 Olympic Games.

 

(1:51) We have a conversation about sponsorship marketing. Royce explains how companies have always integrated their products and brands into entertainment productions. (10:22) Following that conversation, we have a discussion about media and entertainment companies' responsibility to consumers. Royce explains what corporate social responsibility is and gives us his take on the content being produced by the industry.

 

(17:58) During the interview, Royce tells us how he has adapted though out his career. He also tells us how he's sustained his passion for film. Royce then give us his thoughts on advertising and its future. Lastly, Royce tells us what two movies he would like to see a Black filmmaker to produce.