Ford’s $30,000 EVs Could Change Everything

Ford just confirmed that its long-awaited $30,000 electric vehicles are “right around the corner.” The automaker says its new low-cost EV platform is 95% ready, with production expected to start at the Louisville Assembly Plant and battery cells sourced from Michigan.

In this episode, Joel breaks down what Ford’s announcement means for the EV industry, why affordable electric cars are critical in a post-subsidy market, and how Ford plans to compete with Tesla, BYD, and Hyundai for the mass-market EV crown.

Sources cited:

• Electrek (Nov 4 2025) — “Ford’s $30,000 EVs are right around the corner”
  
  
• Reuters (Nov 4 2025) — “U.S. vehicle and EV sales drop as subsidies expire”
  
  
• MarketWatch (Nov 4 2025) — “Here’s how much Ford’s EV sales dropped as tax credits expired”
  
  
• Cox Automotive (Q3 2025 data) — Average EV transaction prices