IAM2317 - Journey to Franchise Broker: Insights & Strategies

In this special episode, Gresham Harkless emphasizes the importance of finding a brand that aligns with a potential franchisee’s skills, especially marketing executives, and asks about opportunities to implement independent marketing strategies.

 

Gresham discusses the challenges of understanding which candidates fit for specific brands, referencing a conversation with a brand founder who sought highly committed, "all-in" candidates rather than those looking for semi-absentee models.

 

He mentions the format of the conference which includes speed round sessions and keynote speeches that provide valuable insights into the brand's strengths and weaknesses.

 

He highlights the importance of leveraging external resources, such as associations or consultants, to reduce the burden of starting and running a business. 

 

Moreover, Gresham emphasizes the importance of finding ways to ease the load through support systems or learning shortcuts.

 

• Blue Star Franchise: http://bluestarfranchise.com
• Browse the Franchise Inventory: https://bluestarfranchise.com/franchise
• Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment
• Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co

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