Strategic Positioning and Pricing

2021-04-20

Hear the panel discuss the answers to our Monday question - Should pricing determine positioning or should positioning determine pricing? Hear our conversation on our poll question: What is the most important component of the business plan? With a strong race between Strategic Positioning and Financial Business Case. Get our take on the following questions: Both pricing and positioning are tied to value – what is your preferred approach to understanding and validating value in the m...

Hear the panel discuss the answers to our Monday question - Should pricing determine positioning or should positioning determine pricing?

Hear our conversation on our poll question: What is the most important component of the business plan? With a strong race between Strategic Positioning and Financial Business Case.

Get our take on the following questions:

Both pricing and positioning are tied to value – what is your preferred approach to understanding and validating value in the market?

How frequently should product management review and update their strategy?

And get our Lightning Round answers to What is the most important thing for a product manager to think about when doing positioning? Including the Customer/Persona, the Problem, Focus, Differentiation, Take a Position, and make it relative to the competition.

This week, Steve Johnson and I were joined by regular panelists Jason Vincelette, Anita Wood, Dharma Subramanian, and first-time panelist Rob Barkman.

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