Farming has been practiced for a millennium, and today with all of our technological upgrades, we are starting to see some major changes. This industry is finally getting the retrofitting it deserves so that we can feed a growing population and waste less resources in the process.
In addition, this new technology, also allows us to understand and follow the flow of Carbon throughout the ag industry. Agriculture can be a great carbon sink if certain practices are upheld, and with accurate data and modeling, we can...
Farming has been practiced for a millennium, and today with all of our technological upgrades, we are starting to see some major changes. This industry is finally getting the retrofitting it deserves so that we can feed a growing population and waste less resources in the process.
In addition, this new technology, also allows us to understand and follow the flow of Carbon throughout the ag industry. Agriculture can be a great carbon sink if certain practices are upheld, and with accurate data and modeling, we can actually see the impact that changing farming habits can have over the production, quality, and ability for a field to sequester Carbon.
An amazing company helping farmers understand what the actual impacts are of changing their practices is HabiTerre. They collect and model data from agriculture that provide extremely valuable data to farmers.
Make sure you watch the entire video for the chance to understand how HabiTerre’s CEO, Nick Reinke, is making waves in the agricultural industry.
Chapters
0:00 - HabiTerre Interview
1:52 - HabiTerre Introduction
2:48 - Where the data comes from
5:00 - Use cases for HabiTerre data
6:04 - Carbon offsets for farmers
7:10 - Quantification of Carbon storage
8:31 - Nick’s recent transition into being the CEO of HabiTerre
10:07 - Connection with University of Illinois
11:31 - Science-backed business
12:07 - Biggest potential for this modeling technology in 2022
13:54 - Current work with Ag industry
15:11 - People’s behavior and choices matter
17:01 - Current outreach to make the connections
18:12 - Connecting farmers to the end goal
20:16 - Current ways to incentivize farmers
21:28 - What Nick is currently learning
22:42 - How to get in touch with Nick -> nick.reinke@habiterre.com
23:15 - One Ecopreneur tip
Check out HabiTerre’s website:
https://www.habiterre.com/
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