Episode 70: The Importance Of Business Planning For Real Estate Agents

2022-12-20

Download 49

On this week’s episode, Jerry and Jacobe are bringing value to the plan for 2023 and the future of your business. What should you do as a single agent or an agent with a team? How do you make goals attainable and get in the right mindset to do so? Don’t miss out. Episode Highlights: Jacobe asks Jerry what planning looks like for him. He shares how when he started it was hard to even think a year out. How do you get clarity on one year, three year, and ten year marks? Jacobe says...

On this week’s episode, Jerry and Jacobe are bringing value to the plan for 2023 and the future of your business. What should you do as a single agent or an agent with a team?

How do you make goals attainable and get in the right mindset to do so? Don’t miss out.

Episode Highlights:

Jacobe asks Jerry what planning looks like for him. He shares how when he started it was hard to even think a year out.
How do you get clarity on one year, three year, and ten year marks?
Jacobe says planning is a muscle, a skill, and a habit.
What is 3-1-90? Jacobe explains the three year goal, one year goal,and the way that you achieve the one year goal is in the 90 day chunks.
How do you reach your transaction goal each month?
Jerry says the 90 day goal is the hardest and warns against over-filling that. When you try to focus on too many things you accomplish less. If you focus on two or three things in each 90 day chunk you can build on the success.
Jacobe and Jerry share how they go through goals with their teams.
Everybody has a different philosophy on goal setting. Jacobe and Jerry agree that setting bigger goals is better because why not try to achieve more?
What is the trickle effect of opening your mindset and exposing yourself to endless possibilities? Jacobe talks about conferences they have gone to that have expanded their perspective and how it not only serves them but also the families they serve as well.
You should be asking, “Do I even want to do that?”
You have to have clarity on where you want to go and also be okay if it changes. Be flexible if you change your mind.
Even if you don’t make the goal, you will still be much further than you were which is why Jerry and Jacobe recommend setting goals that may seem unattainable at the time.
Narrowing to the few things in 90 days is key. In a quarter, you can really only get to a few things thoroughly. Jacobe asks Jerry to share examples.
In the real estate industry, not a lot of agents have quick success. Jerry is trying to refine their sales process to provide that to boost confidence quickly too.
Jacobe talks about core values and how they line up in the chunks of time based goals.
Lead conversion and follow up is a focus for Jacobe and his team. He shares what that looks like.
The one year goal drives how many agents you need as a team leader.
All the goals that you set compound on each other. Don’t set a number because it sounds cool - think about how it actually breaks out into each month, week, and day and what key performance indicators you need to be hitting.
Jerry and Jacobe use a 3-1-90 google sheet to actually sit down and write out everything.
What is a rock? KPIs?
If you are an agent and you need help with your planning, reach out for the template to get set up.
Start envisioning now and start the plan to get there.