Confronting the Semler Scientific Bitcoin Playbook with Chairman Eric Semler

From leadership and healthcare to money and meaning, this show is about understanding the human condition—how we think, what we fear, and why we act. In a world defined by complexity, we look beneath the surface of psychology and ask: what forces are really driving our choices?

Few forces are more psychological than money.

In this episode, I sit down with Eric Semler, Chairman of Semler Scientific. You’ve may have heard of MicroStrategy. But you may not know that Semler Scientific quietly became the second U.S. public company to adopt a Bitcoin treasury strategy.

This wasn’t a marketing move. It was a high-conviction shift—rooted in discipline, personal history, and the belief that a broken monetary system undermines everything, including healthcare.

Eric’s path—from journalism to finance to leading a medical device company—gives him a unique lens. We unpack how he moved the company into Bitcoin, the influence of Michael Saylor, and how he thinks about capital not just as dollars, but as a tool for human flourishing.

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