25E42-Why Specialization Can Make or Break Your MSP

Throughout the last 20 years, Gene Reich has been building a successful MSP, launching Traceless, a cybersecurity company, and still finding time for family, gardening, and life outside of work. In this episode of Wise Up, he's sharing how he made the leap from MSP to vendor, why specialization beats trying to serve everyone, and how he's managed to stay grounded while running multiple businesses.