#5: How To Go Viral & Build a Billion Dollar Business in 5 Years with Dollar Shave Club CEO Mike Dubin

2017-03-17

As the Founder and CEO of Dollar Shave Club, Michael Dubin has build a billion-dollar grooming empire in under five years. And on top of that, he is one of the funniest CEOs of our time. Little over a year after starting his company, Mike uploaded a hilarious 90-second video to YouTube. The video went viral, prompting 12,000 orders in a two-day span after it was released, and garnering nearly 24 million views as of the recording of this podcast. Harnessing the reach of their marketing campaign, M...

As the Founder and CEO of Dollar Shave Club, Michael Dubin has build a billion-dollar grooming empire in under five years. And on top of that, he is one of the funniest CEOs of our time.

Little over a year after starting his company, Mike uploaded a hilarious 90-second video to YouTube. The video went viral, prompting 12,000 orders in a two-day span after it was released, and garnering nearly 24 million views as of the recording of this podcast. Harnessing the reach of their marketing campaign, Michael grew his start-up into an enormously successful grooming empire that recently sold to Unilever for a reported $1 billion.

In an intimate fireside discussion, Michael shared his key lessons and reflections with IVY’s co-founder Beri Meric. When asked what makes for a viral marketing campaign, Michael responded: “Resonant ideas, based on our shared experience of humanity.

Please enjoy our conversation with Mike Dubin. And remember to visit IVY.com to enjoy access to a lifetime of learning, growth, and impact through in-person collaborations with world-class leaders, thinkers, and institutions.

Comments (3)