From Psychology to Design: Renuja Marshall Talks UX Strategies for Business Success

In this episode, Renuja Marshall, Experience Design Lead at IDP Education, shares her expertise in aligning user needs with business goals. She discusses her journey combining psychology with design and how it shapes the user experience. From the importance of thorough UX planning to working within business constraints, Renuja reveals the strategies and techniques that drive success in complex environments. Learn how to navigate between quick wins and sustainable design solutions while maintaining a focus on customer experience.

 

Whether you're a designer, product leader, or business strategist, this conversation provides invaluable insights on aligning design with business objectives and understanding the broader impact of design decisions.

 

🔑 Key Themes

 

Aligning UX with business strategy

 

Understanding customer needs through research

 

Balancing quick wins with long-term solutions

 

The importance of design systems for consistency

 

Overcoming business constraints to innovate

 

Educating the business on the value of UX

 

Building cross-functional collaboration

 

Designing for sustainability in business

 

How UX can drive product success

 

🔗 Resources

— Connect with Renuja Marshall on LinkedIn:

https://www.linkedin.com/in/renuja88marshall/

 

— Connect with Joe Woodham on LinkedIn:

https://www.linkedin.com/in/joe-woodham-torii-uxdesign/

 

⏱️ Chapters & Timestamps

00:00 - Intro: Renuja's Design Journey

01:38 - Balancing Quick Wins vs. Thorough UX Planning

04:36 - Aligning Strategy, Stakeholders, and Design for Successful Projects

07:26 - Focus on the Customer: Build Personas Based on Real Insights

9:18 - Make Time for UX: Why Research Shouldn't Be Rushed

14:20 -Understanding the 'Why': Unlocking Deep Insights for Better Product Design

18:05- Ask the Right Questions, Not Just 'What' – Digging Deeper into User Needs

21:24 - Communication Over UX Jargon: Making Your Message Clear for All

23:35 - From "User" to "Customer" - The Key Shift in Design

25:24 - Connect with Renuja: LinkedIn for Direct Access

 

📌 Tags

#uxdesign  #businessstrategy  #productdesign  #designsystems  #designleadership  #customerresearch  #stakeholdercommunication  #userexperience  #businessgoals  #designthinking  #sustainabledesign  #UXInnovation #designstrategy  #CrossFunctionalCollaboration #productsuccess