Promoting Patient-Centric Business: MedComm in Latin America

Barbara Nardi, Associate Director of Medical Communications, PPD (Brazil), and Emanuela Lopes Fernandes Saraiva, Customer Service & Medical Information Manager in Pharmacovigilance, Libbs Farmaceutica (Brazil), discuss topics from DIA’s first Latin America Medical Information and Communication Workshop. “The biggest challenge we have is capturing the patient voice and promoting the patient-centric future at the core of the business model,” suggests Emanuela.