The Fastest Way to Profit in a Business Turnaround

When we think about turning a business around, the first instinct is often to focus on growing sales. The fastest way to profitability though is often found by cutting costs. This isn’t glamorous, and it can be uncomfortable, but when a business is on the edge, cutting expenses is one of the quickest levers you can pull to extend your cash runway. It’s about survival first, and profit second.