175. How to Optimize the Site Search on Your eCommerce Website

Did you know? Consumers who search a website for the product they're looking for are 2.4x more likely to buy and spend 2.6x the amount of shoppers who don't.

 

Site search is a powerful tool to increase the conversion and revenue on your website, but the default behavior may not be enough to get your customers to their end goal. 

 

As an eCommerce website owner, there are some optimizations you can do to create a better site search experience for your customers and today we're walking through it step-by-step.

 

Important Links

eCommerce Site Search Statistics

https://www.algolia.com/blog/ecommerce/e-commerce-search-and-kpis-statistics/

 

Shopify's Native Site Search Functionality

https://help.shopify.com/en/manual/online-store/storefront-search

Show Notes & Transcript

http://ecommercebadassery.com/175

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