How to Crush Local Marketing and Grow Globally | The Ambition Show Podcast | Episode 25

Your best customer could be right around the corner, down the block, or across the street. You need to know where to find your ideal customer so your ideal customer can see you, too. You must know your customer. The easier this is to define, and the better you understand who wants your products/services, the more straightforward the road to success will be. In today’s episode, we will learn how to master the smaller scale and grow from there.

1. LOCAL MARKETING
   1. What is local marketing
   2. How to master it and use it
2. USE LOCAL MARKETING TO GROW
   1. How to find the right markets (audiences and customers)

• What is local marketing?
  • Local marketing refers to the marketing activities a business uses to get its products or services in front of people in its local area and engage new and potential customers within a specified radius to turn them into diehard fans. Typically, the local area will not be greater than the city where the business is located. 
  • ARTICLE: The Ultimate Guide to Local Marketing
• Going outside your city or metropolitan area requires more investments, and typically, the wants and needs of customers outside your city will be very different. This is why local marketing is the best place to start to understand what the wants and needs of your products and services satisfy.

WHAT TO READ

“The Local Marketing Handbook: Five Fundamentals to Increase Business and Impact Community

” by Roberto Torres

• How to purchase the book:
  • https://www.amazon.com/gp/product/B091J8LKG6/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0

 

TAKE-A-WAYS = FREE OFFER(S)

• List of the most important local business directories
  • Link: https://www.emproltd.com/post/the-ultimate-listings-57-online-local-business-directories
• Discount on List Local, the Local SEO tool from Ionos
  • Link: http://aklam.io/sj9yFO

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