China Market Intelligence – Kristina Koehler-Coluccia

In Episode #51, we are joined by Kristina Koehler-Coluccia, Shanghai-based head of business advisory services with Woodburn Accountants and Advisors.

We discuss:

• What is happening on the ground in China with foreign companies leaving or diversifying, retrenching, and enhancing their China presence.

• How to build a solid business network when seeking to enter the China market, including lawyers, accountants, headhunters, payroll companies, media agencies, PR professionals, logistics, and warehousing.

• China best business norms and practices, including why email never took off in China the way it has in the West.

• Why foreign companies fail in China.

• Why education and producing good content is key for your China strategy.

• Listening, and watching recommendations from:

  • Kristina:

    • Wealth Without Borders Podcast by Howard Whiteson

    • Mosaic of China Podcast by Oscar Fuchs

  • Jonathan:

    • The Once-Classified Tale of Juanita Moody (Smithsonian Magazine)

  • Fred:

    • The White Tiger (Netflix)