The “Be Followable” Formula with Russ Laggan

I sat down with Russ Laggan, yes, rhymes with Dragon, to talk about what it actually means to be followable in business and life. He’s not just the Chief Growth Officer at eXp Realty, he’s also a guy who forges metal, builds guitars, and has a refreshingly honest take on leadership and mindset.

We get into why being followable starts with how you show up, how to stop overcomplicating connection, and why adding value first changes everything. Oh, and we also talk about why sometimes you just need to stop rolling in the mess and move on.

If you’re tired of fake leadership talk and want something real, this one’s for you.

 

 

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Russ Laggan is a high-impact leadership coach, growth strategist, and the Regional Vice President at eXp Realty, where he oversees the development of thousands of agents and brokers across the United States. Known as a "leader’s leader," Russ is the creator of the Followable Leader framework, a philosophy that prioritizes authenticity, mindset, and human connection over corporate jargon and polished facades. Beyond the boardroom, Russ is a modern-day Renaissance man with a passion for lutherie (building custom bass guitars) and blacksmithing. He frequently draws parallels between the heat of the forge and the pressures of leadership, teaching that true influence is forged through intentionality and the willingness to lead oneself first. Whether he is stage-keynoting or mentoring in the trenches, Russ focuses on helping entrepreneurs simplify their business models and build personal brands that naturally attract their "tribe."

 

Grab his book: https://www.amazon.com/Be-Followable-Russ-Laggan/dp/B0F716F6W9

Facebook: https://www.facebook.com/rlaggan/

Instagram: https://www.instagram.com/russ_laggan/?hl=en

LinkedIn: https://www.linkedin.com/in/rlaggan/

 

#leadership #mindset #realestate #growth #selfdevelopment