Sabrina Godden on The Creativity Trap: How to Use AI Without Losing Your Mind (or Your Audience)

Oliver Atkinson sits down with global brand strategist Sabrina Godden, fresh off her tenure as Vodafone’s Global Creative Director, to explore how authenticity can survive when machines do the heavy lifting. Discover why the best prompt you can give an AI is “Tell me why this idea won’t work,” and dive into the mindset shift that keeps human judgment at the center of every campaign.

The discussion ranges from a playful riff on AI as a “creative intern” to the hard realities of scaling content responsibly in heavily regulated markets.

With analysts predicting that AI-made media will triple by 2026, learn how a critical, curiosity-driven process turns automation into competitive advantage rather than brand risk.

For marketers, creatives and business leaders, this episode delivers actionable insights on anchoring ideas in brand purpose, stress-testing creative through iterative sprints, and using automation to amplify, not replace, emotional storytelling.

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