Episode 504: Sage Houser of Third Coast Dogs + Grey Horse Saloon of Portland, OR [Part 2]. Transforming Portland’s Food Scene One [TEXAS] Hot Dog at a Time. THE SECRET MENU. Try AIM SMALL MISS SMALL.

How does a punk rock motorcycle garage in Portland, Oregon become the unlikely epicenter of a hot dog revolution?

In this sizzling episode of the JUSTIN AND THE [FOOD] ENTREPRENEURS Show, host Justin Bizzarro welcomes back Sage Houser, the visionary chef behind Third Coast Dogs and the Gray Horse Saloon, for a masterclass in building an unforgettable food experience.

This isn't just about hot dogs; it's about telling a story on a bun. Sage dives deep into his unique culinary philosophy, what he calls "Texas-style hot dogs." Discover how he transforms the humble hot dog into a canvas for a diverse range of cultural influences—from Mexican to Vietnamese—with each creation named after a specific Texas town that inspired its flavor profile. He unpacks his formula for the perfect bite: a delicate balance of crunch, sauce, and fresh and pickled elements that creates a true umami explosion.

Listeners get an inside look at the vibrant and rebellious world Sage has built inside a working motorcycle shop. It's a one-of-a-kind destination where the grit of biker culture meets the art of high-concept street food. Sage shares his journey from a scrappy pop-up to a celebrated brick-and-mortar, revealing the secrets to his rapid success, from local press in The Oregonian to features on Good Morning Oregon.

This conversation is a powerful lesson in entrepreneurial grit and the importance of authenticity. Sage gets candid about the immense challenges and work ethic required to succeed, the power of a supportive community, and the mindset of "aiming small to miss small" when you're just starting out. He even pulls back the curtain on his legendary secret menu, which features wildly creative, nostalgia-fueled creations like the "Big Mac Dog" and the "Olive Garden Salad Dog."

Tune in for an episode brimming with passion, innovation, and practical advice. It's a story about the power of a unique vision, the magic of an unexpected location, and how one entrepreneur is proving that with enough creativity and hustle, you can turn one of America's most familiar foods into something entirely new and exciting.

 

IG: @greyhorsesaloon 

IG: @thirdcoastdogspdx

Location: 2227 SE 7th Ave, Portland, Oregon.

 

Entrepreneur interested in being on the show: https://calendly.com/justin-bizzarro/podcast

 

Hosted By: Justin Ryan Bizzarro (IG: @justinbizzarro and LinkedIn: FOLLOW ME )

 

Who is Justin Ryan Bizzarro? – Justin Bizzarro is a serial food, restaurant, technology, media and marketing entrepreneur, who helped build a 24-year-old group of food and restaurant related businesses, he created with his father and business partners out of his family’s basement, in 1998. He is a highly desired business management, personal and athlete growth, free market, food diversity, and entrepreneurial leadership speaker. Justin’s expertise are in human growth, motivation, leadership and management development, health foods and beverages, global lean manufacturing facilities, vertically integrating businesses, food marketing and advertising, supply chain creation and management, direct to consumer fulfillment, transportation and distribution, personal brand building, restaurant development and construction, and entrepreneur acceleration. Justin received his BA in International Business and Management from Dickinson College, in 2002, and his MBA from University of North Carolina - Chapel Hill, in 2014. He is currently pursuing his Master of Divinity in Leadership from Denver Seminary. His leadership and entrepreneur podcasts have positively impacted millions of people across the globe.

 

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Free Podcast.  No Advertisements.  The stories of Food, Beverage, Farming, Hospitality, and Nutrition Entrepreneurs and how their failures led to the successes in their lives and in their business.  What does the future have in store for the food, beverage, and nutrition entrepreneur?

 

JUSTIN AND THE [FOOD] ENTREPRENEURS

Email: justin.bizzarro@gmail.com

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