66. Key market & consumer research ideas for your CPG startup with Jared Kligerman - President at The Think Tank & Co Founder at Wander Nut Butters

Jared leads the team at The Think Tank - a full-service communications agency, providing brands with the strategic and creative tools to stand out from the crowd and connect with consumers where they consume > in-store, online and beyond.

By leveraging this specific skill set, Jared and partner (in life and business) Lyndsay created and launched Wander Nut Butters - Internationally spiced nut butters inspired by some of the most renowned food destinations & cuisines on earth and places that they have traveled to.

Today’s conversation covers the full gamut of the Wander startup story, with a particular focus on Jared's experience researching consumer and product trends to better understand how people think which helped to guide some early decisions made during the build out of their business model, and marketing & sales approach.

______________________________________

Web: https://tastewander.com/

Web: https://tttmrktg.com/

LinkedIn: Jared Kligerman

Email : jared@tttmrktg.com 

______________________________________

Please support this podcast by checking out our show sponsor

FoodPak: https://www.foodpak.com/

Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com