Episode 1 - CMO Series Laterals & Mergers: Will Brewster on The Communications Lens on A Law Firm Merger

Marketing and communications play a pivotal role in successfully launching the news of a law firm merger. Being able to strike the right balance between client-centric narratives, internal messaging, brand management, and PR is a fine art.

As part of our new CMO Series Laterals & Mergers series, we're revisiting this key conversation between Will Eke and Will Brewster, former Head of Communications at Clyde & Co, now Leadership Communications Consultant. Will has first-hand experience successfully launching the news of a law firm merger. In this episode, he walks through the different stages of Clyde & Co's merger with BLM from a communications perspective, sharing the challenges, opportunities, and lessons for others navigating the same path.

This conversation covers :

• When Will was brought into the merger with BLM, and the first stage of the process from a communications perspective
• The main challenges during the initial phase
• The key factors for success ahead of launching the communications campaign, and how they played out in practice
• How to keep clients at the heart of the campaign
• The impact of the merger on the team
• Advice for marketing and communications leaders navigating a merger