S4 EP10 | Hayden Cashion

2024-02-25

Summary In this conversation, Hayden Cashion shares his journey in digital marketing and running an agency. He discusses the challenges and mistakes he faced, as well as the importance of choosing the right clients and setting clear expectations. Hayden also talks about his love for hip hop and how it influenced his music career. He explains his transition from music to marketing and his success on TikTok, including monetizing his channels through brand deals. Hayden's story highlights the importance of adapting to new platforms and finding creative ways to grow a business. In this...

Summary

In this conversation, Hayden Cashion shares his journey in digital marketing and running an agency. He discusses the challenges and mistakes he faced, as well as the importance of choosing the right clients and setting clear expectations. Hayden also talks about his love for hip hop and how it influenced his music career. He explains his transition from music to marketing and his success on TikTok, including monetizing his channels through brand deals. Hayden's story highlights the importance of adapting to new platforms and finding creative ways to grow a business. In this conversation, Hayden Cashion discusses the economics of ads and content creation, the process of brand deals and pricing, measuring the impact of brand deals, building a personal brand, monetizing the personal brand, self-awareness and personal growth.

Takeaways

Choose clients with clear success metrics to ensure effective marketing campaigns.
Communication and reporting are key in client relationships.
Consider the scalability of a business model and focus on managing operations rather than being the sole service provider.
Timing and market dynamics play a significant role in the success of digital marketing campaigns.
Building a personal brand and leveraging social media platforms can lead to new opportunities and revenue streams. Understanding the economics of ads can help lower workload and increase revenue in content creation.
When structuring brand deals, it's important to set clear pricing and ensure the client is comfortable with the cost.
Measuring the impact of brand deals can be challenging, but focusing on views and engagement can provide valuable insights.
Building a personal brand requires creativity and a balance between proving expertise and connecting with the audience.
Monetizing a personal brand can be done through B2B marketing services and B2C courses and webinars.
Self-awareness and personal growth are essential for feeling your best and optimizing performance.
Follow Hayden Cashion on TikTok and Instagram for more insights and discussions on modern marketing.