Ep 17 - Amazon Australia Black Friday Half Time Results

In episode 17 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the early trends of Black Friday 2024, breaking down key metrics from Amazon’s two-week deal event. With fresh insights on impressions, click-through rates, cost-per-click, and conversion rates, Seb shares how the data has unfolded so far, validating some of their previous predictions. They also discuss strategic takeaways for brands, including how to adjust your ad spend for maximum impact during peak days like Black Friday and Cyber Monday. Tune in for actionable insights that will help you optimise your Amazon advertising strategy and set yourself up for success in the final stretch of the holiday shopping season.

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