In this episode of The Tourism Chat Show, host Michelle Caldwell introduces the 'TRENZ Unpacked' series, highlighting the significance of the ongoing TRENZ event.
Special guest Thomas Orr from Helisika shares his success as a first-time exhibitor this year, focusing on initial expectations, the benefits of shared stands, cost-effectiveness, and the importance of relationship-building. The discussion explores preparation strategies for appointments, personalised pitches, effective networking, and individualized follow-ups.
We also discussed product development based on market gaps, leveraging new products for b...
In this episode of The Tourism Chat Show, host Michelle Caldwell introduces the 'TRENZ Unpacked' series, highlighting the significance of the ongoing TRENZ event.
Special guest Thomas Orr from Helisika shares his success as a first-time exhibitor this year, focusing on initial expectations, the benefits of shared stands, cost-effectiveness, and the importance of relationship-building. The discussion explores preparation strategies for appointments, personalised pitches, effective networking, and individualized follow-ups.
We also discussed product development based on market gaps, leveraging new products for buyer interest, and the long-term benefits of participation in trade shows for boosting local businesses and enhancing New Zealand's global appeal.
00:00 Welcome to the Tourism Chat Show
00:12 Introduction to TRENZ Unpacked
00:37 Applications for TRENZ Now Open
06:41 Interview with Thomas Orr
07:21 Thomas' Experience at TRENZ
10:59 Challenges and Adaptations
12:50 Securing Appointments and Building Relationships
13:43 Evaluating the Value of TRENZ
15:51 Immediate Success and Future Growth
17:08 High-End Packages and Client Satisfaction
17:28 First Trade Show Experiences
17:47 Tips for First-Time Attendees
18:57 Tailoring Presentations for Different Clients
20:08 The Importance of Networking
21:42 Effective Follow-Up Strategies
23:57 Developing New Products for Trade Shows
25:45 Looking Forward to TRENZ 2025
27:06 Advice for Prospective Exhibitors
28:48 Conclusion and Final Thoughts
This episode is brought to you with the support of Tourism Industry Aotearoa and the TRENZ Events team.
If you'd like to register to come to TRENZ in 2025, please click here for details https://www.trenz.co.nz/trenz/sellers
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Today's Guest:
Thomas Orr - https://www.helisika.co.nz/
TRENZ - https://www.trenz.co.nz
TIA - https://www.tia.org.nz/
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