Building a Content Strategy (for the New Year)

2021-12-14

Building a Content Strategy (for the New Year) EPISODE 77 | Guest: Debbie DeWitt, marketing communications manager for Visix, Inc. Crafting a content strategy for your digital signage system can help finetune your goals, streamline your processes and save you time in the long run. More importantly, it can ensure you’re delivering messages and campaigns that will attract attention and inspire interaction. In this episode, we walk you through nine easy steps to build a content strategy that’s focused and...

Building a Content Strategy (for the New Year)

EPISODE 77 | Guest: Debbie DeWitt, marketing communications manager for Visix, Inc.

Crafting a content strategy for your digital signage system can help finetune your goals, streamline your processes and save you time in the long run. More importantly, it can ensure you’re delivering messages and campaigns that will attract attention and inspire interaction.

In this episode, we walk you through nine easy steps to build a content strategy that’s focused and inclusive. Whether your plan covers one month, one quarter or a whole year, getting a gameplan together will benefit both your signage team and your audience.

- Understand why you need a content strategy

- Hear nine practical steps to create a formal plan

- Discover why audience demographics can be misleading

- Learn how to find out if you’re measuring the right things

- Get tips on crowdsourcing tasks, calendars, policies and goals

See the full transcript HERE

Get more tips in our Masterclass Guide 2: Digital Signage Communications Planning Guide

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