33 Tangents - Episode #106 - The Art and Power of Storytelling with Nic Fitzgerald, Founder of Friendly Giant Films

On this week’s episode of 33 Tangents, Jason, Bryant, and Jim are joined by Nic Fitzgerald to talk about the art and power of good storytelling.

Nic is a filmmaker based in Utah. His studio, Friendly Giant Films is a production company that works with companies, individuals, and others to create feature films, commercials, and other visual media products. Nic helps his clients use storytelling to build deeper connections with their audiences.

Highlights:

• 1:30 - Introductions
• 6:00 - Storytelling binding humans together.
• 10:30 - Being intentional
• 14:30 - The history of the name behind Friendly Giant Films.
• 17:30 - Humanizing data to enhance the solution storytelling.
• 30:00 - The importance of authentic stories and messages.
• 39:00 - Brands that are successful at genuinely connecting with audiences.
• 50:00 - You cannot fake being genuine.
• 55:00 - The importance of sharing the bad and the good.
• 62:15 - Wrap up.

Items we mentioned:

• Friendly Giant Films
• Bryant's Adobe Summit Presentation

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