25. SaaS New Market Entry Strategy with Josh Ryder (Surge Capacity)

The theme of our 25th podcast episode is SaaS New Market Entry Strategy.

Joining our host Jeremy Balius to discuss how to enter new markets and new territories is Josh Ryder from Surge Capacity.

Summary

In this conversation, Joshua Ryder shares his journey from the military to the tech industry, highlighting the importance of Technology Expense Management (TEM) in helping businesses save costs and streamline their operations. He discusses the challenges of entering the Australian market, the significance of building trust through partnerships, and the role of managed services in enhancing the value of TEM solutions. Joshua emphasizes the need for education and the use of case studies to demonstrate the effectiveness of TEM, while also looking forward to future innovations in the field.

About Josh Ryder

Joshua Ryder is a business leader with over 20 years of experience in strategic leadership, account management, and business development across technology and telecommunications.

As Director at Surge Capacity, he delivers telecom and IT spend management solutions that enhance processes, automation, and profitability while driving operational efficiencies. 

With 15 years of experience in the U.S. and 6 in Australia, Joshua has successfully led national sales, marketing, and operations, consistently exceeding business goals and fostering a culture of inclusion. His expertise in contract negotiations, SaaS, IoT, and OT solutions has driven revenue growth and cost savings for up to and including Fortune 500 clients. 

Joshua holds a Bachelor of Science in Business Management and is committed to building high-performing teams, nurturing long-term client relationships, and using technology to achieve sustainable business success.

Connect with Josh on LinkedIn  

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Go-to-Market Playmakers is where B2B Tech and SaaS founders, leaders, and industry playmakers share the strategies that drive real results. Join host Jeremy Balius for winning GTM strategies from the industry’s best.

Each episode unpacks the moves, insights, and lessons from industry playmakers who’ve successfully navigated the complexities of taking products and services to market.

Whether you’re scaling a SaaS company, refining your revenue strategy, or leading a GTM motion, this podcast delivers actionable insights, real-world experiences, and proven frameworks to accelerate your success.

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