109 Crafting Strong Client Connections: Insights from Corinne Gudevich

In this episode, we sit down with Corinne Gudevich, Managing Director of Brand Experience at Ruder Finn. With an illustrious career that includes 17 years at Ketchum, Corinne shares her experiences from beginning at a boutique agency to evolving through major industry shifts. Learn about her journey at Sears during tumultuous times, her approach to bridging corporate and brand communications, and her current venture of building a new practice at Ruder Finn. Corinne also discusses team dynamics in post-pandemic work environments, emphasizing empathy, curiosity, and the importance of making one's presence known. Get insights into her client services philosophy and how she fosters meaningful relationships in the PR industry.

00:00 Introduction and Casual Banter

00:58 Guest Introduction: Corinne Gudevich

01:34 Podcast Overview and Hosts Introduction

02:06 Welcoming Corinne Gudevich

02:16 Weather Talk and Chicago Life

03:47 Corinne's Career Journey: From Sears to Ruder Finn

06:52 Agency Life and Career Insights

19:11 Building Teams in a Post-Pandemic World

25:42 Advice for Aspiring Communicators

30:06 Conclusion and Contact Information

31:17 Hosts' Reflections and Closing Remarks

34:05 Sponsor Messages and Outro

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