E3: Developing the Next Generation of Technical Sales Engineers

In this episode, we sit down with some of our talented Technical Sales Associates (TSAs) to explore their journeys from recent college graduates to key players in industrial automation.

 

Terry Busch interviews TSA alumnus and program leader, Andrew Jagger, along with current TSAs Adam Bohn, Cody Branch, and Mikal Hofstad. Discover how the program equips participants with the skills and confidence needed for customer-facing roles, combining technical training with real-world applications.

 

During the news segment, we cover NIS2 compliance and its implications for various sectors, including energy, transportation, banking, and more. Terry also breaks down the differences between Artificial Intelligence (AI), Machine Learning (ML), and Deep Learning (DL), highlighting their applications in industrial automation.