How to Stay Profitable in a Shaky Market with John Casmon

John breaks down the two “jobs” of multifamily—acquisitions and execution—and why asset management wins in today’s market. He explains why he favors Midwest markets for steadier rent growth, how local supply/demand and job bases drive performance, and why newer “boom” markets can be whiplash-prone.
John also walks through a recent Louisville deal—from spotting a mismarketed opportunity on LoopNet to boosting income with simple operational plays (think pet amenities, fee optimization, and insurance compliance partnerships). On raising capital, he shares how expectations have shifted, why education and service-first relationships matter more than ever, and practical ways to expand your reach without “selling.”

 

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