213 - Strategies for Engaging Content Creation with Jake Ross of Build You Marketing

Mark sits with Jake Ross, who discusses the importance of creating engaging and digestible content on LinkedIn. He emphasizes the platform's underutilization and shares strategies for maximizing audience engagement through effective content creation. The discussion covers the significance of storytelling, building trust, and the collaborative nature of client engagement. Jake also highlights the long-term investment required for success on LinkedIn and the value of continuous improvement in content strategy.

Check out Build You and connect with Jake on LinkedIn!

Takeaways

• Content must be digestible to retain audience attention.
• LinkedIn is an underutilized platform for business networking.
• The first line and imagery are crucial for engagement.
• Using one vertical photo maximizes visibility on LinkedIn.
• Storytelling builds trust and familiarity with the audience.
• Feedback is essential for improving client engagement.
• Long-term investment is key for LinkedIn success.
• Creating relatable content encourages audience interaction.
• Collaborative strategies enhance content effectiveness.
• Understanding client needs is vital for tailored content.

Chapters

• 01:18 The Importance of LinkedIn
• 03:31 Creating Engaging Content
• 08:08 Strategies for Effective LinkedIn Posts
• 10:25 Building Trust Through Storytelling
• 14:06 The Journey to Thought Leadership
• 17:41 Client Engagement and Collaboration
• 20:45 The Value of Feedback and Improvement
• 25:00 Long-Term Investment in LinkedIn
• 26:19 Connecting with Jake Ross

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