Advancing Data Literacy for Better Problem-Solving, by Jonathan H. Westover PhD

Abstract: This paper examines how organizational leaders can strengthen problem-solving and decision-making by cultivating data literacy across their companies. It defines data literacy as the ability to interpret and apply quantitative and qualitative insights to address issues. The brief discusses starting development efforts in key functions like marketing, finance, and HR and using experiential learning methods such as authentic projects, data labs, and learning expeditions. A case example shows how one retailer developed merchandising, marketing, and store operations teams’ skills to boost performance. The paper also explores how nurturing an inquisitive culture through role modeling, transparency, autonomy, experimental reward, and institutionalizing processes can sustain data-driven progress. The goal is to help leaders embed analytical thinking habitually for continuous improvement.