Designing content for special guardians and other kinship carers

Iain Broome is a content designer and plain English expert. He talks to Rob Mills about a project where writing accurate and helpful content in clear language, and testing the content, was necessary to build trust with the audience. Iain shares clear language principles, outlines the process for content creation and testing prototypes during the project and offers examples and advice for using considerate language when writing about difficult situations and scenarios.