10 things you need to do to survive and prosper during and after the COVID-19 shutdown: 5) Don’t be shy! Why you need to communicate early

COVID-19 measures have drastically reduced business activity. It may take at least a year for things to get back to normal.

RIABU’s Simon Littlewood explains to Mark Laudi that business leaders sometimes hold back on honest communication as they are afraid of giving bad news. To retain the trust of staff, customers and other stakeholders leaders need to frame the challenge clearly, explain what needs to change and why, and make the changes quickly so that confidence levels can then be restored over time.