Negotiating the Future: How Priorities Changed as a Result of COVID

Kathy Carter - CEO, U.S. Olympic & Paralympic Properties

 

DeMaurice Smith - Executive Director, NFLPA

 

Sue Bird - Athlete, Seattle Storm

 

Michele Steele (moderator) - Correspondent, ESPN

 

The Return to Play faced unprecedented competing priorities and needs. From player safety to business continuation to sponsor obligations to maintaining Fan Interest to ensuring our 2028 Olympians can train to brand launches. New processes like daily testing were created and validated and changed. New approaches to messaging were deployed. Learn how key leaders were impacted personally, fought for business imperatives and ensured their perspectives were understood.