In this week's episode, Mark Brigman chats with Cassandra Gholston, Founder and CEO of PartnerTap. PartnerTap is a data-sharing platform that focuses on safely sharing data from multiple sources to help companies more efficiently find opportunities for revenue. In this information-packed episode, Mark and Cassandra discuss sales channels, ecosystems, growth cultures, and what the future holds for partnerships. One question that Mark purposes is, “How do we leverage partnership ecosystems for growth, not just on the sales side, but how can we leverage all partnership types to achieve significant growth?” Cassandra states the old way of just having transactional partnerships is not the answer. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!
Ep 42 - David Fitzgerald, Vice President Global Alliances @ Barco
Ep 41 - Matt Allard, Director of Strategic Alliances @ Dell
Ep 40 - Rob Spee, Building and growing world-class Channels as Channel VP @ OutSystems
Ep 39 - Michael Vormittag, Head Of Innovation & Partnerships @ Mercedes-Benz AG
Ep 38 - Mo Ahmad, Vice President @ SAP
Ep 37 - Kelsey Peterson, Partnerships @ HubSpot
Ep 36 - Agnes Kim, Strategic Partnering Lead, Gaming @ Microsoft (Xbox)
Ep 35 - Rich Gravelin, alliance leader for corporate learning @ Harvard Business Publishing
Ep 34 - Jay McBain, Principal Analyst - Channels, Partnerships & Ecosystems @ Forrester
Ep 33 - Eyal Zurr, Director of Global Strategic Alliances @ Monday.com
Ep 32 - Daniel Perry, Global Alliances @ EcoVadis
Ep 31 - Paul Bird, How a PRM can Change Your World
Ep 30 - Ashish Shajapurkar, Sr. Director Cloud Sales & Partnerships @ WiPro
Ep 29 - Yoav Snir, Global Head of Digital Partnerships for Amdocs
Ep 28 - Mark & Greg Unruh Discuss Partnership Operations and PRMs
Ep 27 - Patrick McGalliard, Partnerships at IBM
Ep 26 - Jim Lezzer, Dir. of Strategic Partnerships for MedBridge Education
Ep 25 - Tim Ziakas, Partnerships @ Center for Creative Leadership
Ep 24 - Dr. Angela Murphy, Partnerships @ MRM Commerce
Ep 23 - Chase Coffman, Former NFL Athlete, Power of Relationships
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