#21 - Futures thinking: Distinguishing trends from fads

I spoke with Doris Viljoen about the role of trends and fads in futures thinking. We considered the difference between trends and fads, the dimensions of change, the approach futurists use when thinking about the future, macrotrends, technology and the macro environment.

Doris Viljoen is the director of Stellenbosch University’s Institute for Futures Research (IFR) where she endeavours to interpret global as well as local trends and assess their relevance for South Africa and Africa. She has specialised skills in environmental scanning, the application of foresight methodology, scenario planning as well as strategy development.  Before joining the IFR, Doris did consulting work on feasibility and location assessment studies for large capital projects and received the top student award on the M.Phil Futures Studies programme. She has a wide range of research interests and is passionate about asking the right questions, searching for and finding relevant data as well as designing tools and techniques to facilitate thinking about plausible futures. She is well versed in multiple scenario planning techniques and has facilitated decision making teams through scenario exercises on topics ranging from infrastructure planning, higher education, and downstream metals beneficiation to the futures of work in South Africa.

Doris also lectures on the academic programmes in Futures Studies at the University of Stellenbosch Business School. Her particular areas of specialty are scenario planning, organisational foresight, futures studies frameworks, tools and techniques, and managing foresight projects.  Her research towards a PhD in Futures Studies looks at the future of work, specifically focusing on non-conventional employment engagements.

Further reading:

IFR: Futures of agricultural employment in South Africa 2035

OECD: About Strategic Foresight

George Day and Paul Schoemaker: See Sooner, Act Faster

Useful resources on Futures thinking

UNESCO on Futures literacy