3. The Service Design Lead - Dr. Jon Sykes @ National Highways

2021-11-24

Dr. Jon Sykes is Head of Service Standards at National Highways. In this third episode of Understanding Users, Jon and I chat about his fascinating and diverse career in service design; the power of collaborative design workshops, and the real benefit that using evidence-based user insight can bring when you’re trying to win round sceptical project stakeholders. He also plays my 3 card challenge to share his favourite UX tool, favoured technique and a trend he sees in the future. Thanks for lis...

Dr. Jon Sykes is Head of Service Standards at National Highways.

In this third episode of Understanding Users, Jon and I chat about his fascinating and diverse career in service design; the power of collaborative design workshops, and the real benefit that using evidence-based user insight can bring when you’re trying to win round sceptical project stakeholders.

He also plays my 3 card challenge to share his favourite UX tool, favoured technique and a trend he sees in the future.

Thanks for listening, and I hope you enjoy the episode.

Mike Green

This podcast is brought to you by Researchable UX.

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