Strategy over tools and attitude over skills - Interview Navid Jafari, Peernova

In this episode, Elias has an interview with Navid Jafari, Global Head of Marketing and Communications at Peernova. The company focuses on data governance solutions for Tier 1 financial institutions. Peernova was founded in 2014, has grown very fast and recently opened up an office in London (UK). Navid has been with Peernova for over 5 years, so obviously he and his team a doing something right from a marketing perspective!

During the 40-minute interview, we talk about the learnings Navid had during his career and he shares his advice on:

• How to be successful in marketing and build a foundation for growth
• The role of strategy and tools: tools are not going to make you a better marketer!
• The principles of persuasion and how to apply them
• The tools that Peernova is using in their martech stack

LinkedIn Navid Jafari:https://www.linkedin.com/in/navidjafari/

Website Peernova: https://peernova.com/

During the interview, Navid also mentioned the book 'Blink, the Power of Thinking without Thinking, by Malcolm Gladwell.

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