Choosing the Right AI with Chris Basilla and Ceri Mescall

In this episode of Tales from the Pitch, Rachelle Ray is joined by proposal tech nerds and consultants Ceri Mescall and Chris Basilla to tackle a real challenge in the industry: choosing the right AI tool in a market that’s flooded with options.

They break down:

• Why tech adoption fails (and how to avoid it)

• How to spot vendor bias and shiny object syndrome

• The danger of building AI tools on broken processes

• How to think strategically about team buy-in and empathy

• What 400+ hours of market research taught them about tool viability

Plus, they unveil My Proposal Pathway—a 3-step service to help teams cut through the noise and find tools that actually fit their workflows, budgets, and proposal environments.

And you don’t want to miss Kerry’s Tale from the Pitch: a sticky situation involving wet paint, orals coaching, and the world’s most reluctant presenter.

📍 Learn more at: https://www.myproposalpathway.com
💼 Connect with Chris & Carrie on LinkedIn

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