PYG 92: How building a brand library can help people find you and your ideas

I'm a collector - and have always been. You could call me a digital packrat, and I couldn't argue with you.

By that I mean, I don't let content go to waste - as much as possible, I create shareable nuggets from whatever I have to say.

No one does this better than Gary V - his entire life is content, and he approaches it as such. 

But for you or me, how can we start building a brand library, and how can it help us?

For me, making sure to create content that creates a hyperlink has been key to growing my searchability over the years. If you google my name, there's a lot to find, and that's by design.

I may not have one million followers, but I have million dollar SEO. 

Being searchable online helps clients find me, and has helped corporations begin the process to bring me into speak.

But it's because I don't "throw away" my best ideas on Instagram stories or Snapchat. I create a record and a library by putting them here, on the podcast or on the blog. Whenever I can, I'm looking for ways to create a hyperlink so my best ideas are instantly sharable.

What about you?

Are you giving your best content away on platforms that don't serve your searchability?

Brand food for thought.

 

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If you're looking for more media exposure for your personal brand, check out Maximum Exposure my PR mastermind for established personal brands, and apply to join us in July.

My childhood friend Koya has a new book and it's now available wherever books are sold. Let Your Fears Make You Fierce by Koya Webb