Marketing Strategies: Producing Opportunities and Generating Leads - Built Different Podcast

Effective Lead Generation and Personal Branding Strategies from Monopoly Capital

In this episode of the Built Different podcast, Stephen Pettigrew delves into the marketing strategies employed by Monopoly Capital and its portfolio companies. He emphasizes the importance of building a personal brand, citing insights from mentors Billy Farrell and Daniel Priestley. Stephen outlines various lead generation tactics, including consistent social content on LinkedIn, email sequences, webinars, podcasts, referrals, cross-selling, and writing books. These strategies aim to create reliable sources of leads and establish industry credibility. For more detailed resources, listeners can visit Stephen's LinkedIn profile.

 

Find My Socials Here: https://linktr.ee/stevenpettigrewinvestor

 

Timestamps: 

 

00:00 Introduction to the Podcast

00:28 Importance of Building a Personal Brand

01:47 Generating Leads: Common Methods

02:51 Monopoly Capital's Marketing Strategies

03:03 Leveraging Social Content and Email

04:25 Additional Lead Generation Techniques

05:22 Referrals and Cross-Selling

06:28 Building Authority Through Books

06:38 Conclusion and Further Resources