Under the Influence (of Content)

Think Fresh is back with an episode packed with insights on influencer marketing! Fresh off the Creator Economy Live conference in NYC, Ashley and Annie join Jen and Ryan to share their takeaways about this ever-evolving marketing space. We explore strategy, authenticity, metrics, and the value of working with influencers. 

We also talk about the emerging pattern of “rage bait” campaigns and if we think brands are making missteps on purpose for the sake of engagement. 

 

The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 

 

 

Links:

Sydney Sweeney - “Good Jeans” 

Matt Rife - E.l.f. Campaign

SHEIN - Luigi Mangione Ad