How in-person events can stage a comeback

This week on Business Extra, Kelsey Warner talks to Sudhir Syal, chief executive of BookMyShow Middle East, and Naji Al Haddad, managing director of the Global Association of the Exhibition Industry for Middle East and Africa about how Covid-19 changed the events and exhibitions industry for the foreseeable future.

In this episode:
How important is the events and exhibitions industry for the UAE economy? (1m 20s)
The impacts of Covid-19 on in-person events (3m 44s)
Role of technology in events and exhibitions (8m 20s)
Will mobile tech in events last even after the pandemic? (11m 07s)
The recovery of the events and exhibition industry (13m 16s)

Read more on our website:
• Abu Dhabi's flagship sustainability event to be held online in 2021

• Abu Dhabi's flagship energy event Adipec to be held virtually in 2020

• Physical catwalk shows to return for London Fashion Week