In this edition of the On The X podcast, Josh, Rocky, J Paul, and Jake have a conversation with Jessica De Lorenzo. Jess played a integral role in helping Sitka develop the new women's line of apparel. The guys learn about the new line that is about to hit the market. Then the guys talk about the ATA show and what Jake learned this past week. Then they visit about the new hot social media marketing tool every company is using right now.