Ep.26 A Microscope on Web3 Brands with Jon Ray

Jon Ray, Phygital Merchandise Lead, NFTreasure, shares a behind the scenes look at what brands want and how they view things differently. Host Steven Schill brings up examples of failed experiments from notable brands like Game of Thrones and gets Jon's perspective on how these brands need to be entering the blockchain space. Aligned incentives are a big piece of the puzzle and Jon gives some tips and tricks for anyone listening that has an interest in getting more awareness about their brand. 

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