Tactics for increasing engagement on social media with Ingrid Deon

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In this episode, I chat with Ingrid Deon who is Founder and CEO of word-craft, a social media marketing agency in Nova Scotia, Canada. She works with national brands such as Delissio, Kraft Dinner, Nescafé and Manulife Bank, as well as smaller companies throughout Canada.

In this episode we cover tactics for increasing engagement on social media. Ingrid finds many business owners create social media content and get discouraged when people don't engage. The main purpose of social media is to be social, so she encourages you to spark conversations instead of just speaking to your audience. Ask questions, inspire your audience, get them to take some kind of action and you'll get so much more out of social media.

You can connect with Ingrid on Instagram at: instagram.com/wordcraftinc

Hosted by: Julia McLaughlin