114. From Local Farms to the Canadian Shelves: A Conversation with Sheena Russell, Founder & CEO of Made with Local

2023-02-27

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Episode highlights: Sheena's journey of starting Made with Local, including the inspiration behind the company's focus on sourcing local ingredients and social responsibility. The challenges and rewards of building and iterating on a CPG company & production facility. The importance of storytelling and creating a strong brand and community around a company's mission AND ensuring that you're very clear on your “why”. Sheena's vision for the future of Made with Local, including plans for...

Episode highlights:

Sheena's journey of starting Made with Local, including the inspiration behind the company's focus on sourcing local ingredients and social responsibility.
The challenges and rewards of building and iterating on a CPG company & production facility.
The importance of storytelling and creating a strong brand and community around a company's mission AND ensuring that you're very clear on your “why”.
Sheena's vision for the future of Made with Local, including plans for new product lines and expanded distribution.

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Founded in 2012 and located in Dartmouth, Nova Scotia - Made with Local started as a simple farmer’s market table that has grown into a thriving CPG company with a growing distribution network across Canada.

The company has gained a loyal following for their commitment to supporting local farmers and producers, reducing food waste and creating a positive impact, verified through their hard earned B-Corp status.

You can find their nourishing bars and granola at Sobeys, Loblaws, Calgary COOP and dozens of amazing indie retailers in Canada wide and online!

Brand & packaging redesign by https://pulpandwire.com/

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Find the Made with Local here: